biography


 

EVANGELINA ROSE FYSA is a writer, photographer, filmmaker and a creative consultant with experience in the fashion and lifestyle industries.

Evangelina and her mother, founded boho luxe clothing brand TALLULAH ROSE. Evangelina is the image and artistic director of the brand and applies her vision of storytelling to film and shoot campaigns. She also designed and branded the online store and established the #youareTallulahRose hashtag with the aim to empower women. She is responsible for increasing the brand's visibility, developing customer acquisition and driving traffic to the site. 
Being the sole Artistic and Image Director of her own brand, Evangelina developed a deep understanding of how fashion houses and luxury brands communicate to the market, manipulating every minuscule detail with the aim to achieve perfection. She has learned to maintain a cool demeanor when under pressure and when working around fast-moving schedules. Her OCD approach to Tallulah Rose, has enabled her to become a well-versed and knowledgeable individual in regards to the world of art, design and buying. 

Evangelina's proficient skills in technology and design led her to join THE CIRCLE – Squarespace's team of web designers and creatives who build websites for clients. Evangelina walks clients through her process, start to finish, to give them a preview of what it’ll be like to work with her, and the clarity she will bring to their vision.

Evangelina previously interned at Jefferson Hack's DAZED MEDIA, shadowing editors at AnOther and Dazed & Confused publications. At the age of 18, she launched PURPLEHAZEMAG.COM, a digital magazine where she injected her emotional ripeness to subjects such as fashion, film, music and culture. She was featured on VOGUE.CO.UK and ELLE.CO.UK and attended and reviewed shows during FASHION WEEK. Evangelina has also written love stories for clothing brand THE LOVERS & DRIFTERS CLUB.

She studied BA (HONS) Fashion Journalism at the UNIVERSITY FOR THE CREATIVE ARTS, receiving a FIRST CLASS Honours. Contextual studies broadened her encyclopedic and journalistic knowledge of fashion, culture and origin of global trends. Her final year dissertation explored 90s grunge and how it influenced fashion (by applying bubble-up and trickle-down economic theories). Her acclaimed final year print magazine (or movie on paper, as she describes it), NEVERMIND LOS ANGELES, was shortlisted in the TOP 10 for the DRAPERS AWARD  at GRADUATE FASHION WEEK. She interviewed HARMONY KORINE and received a personal advice and illustration. During her time at University she was Course Representative and the Editor-in-Chief of RUST MAGAZINE – a luxury mens' print magazine. 

In December 2017, she wrote, filmed and edited her first arthouse film entitled A THOUSAND MEMORIES.

Evangelina is adept at interviewing high-profile personalities, shooting in a studio and on location, designing and branding websites and directing and editing short films. Evangelina speaks fluently English, Greek and French. Evangelina is determined to one day work with personal hero HEDI SLIMANE.

 Self Portrait; Evangelina wearing from the  Heritage Collection by Tallulah Rose. 

Self Portrait; Evangelina wearing from the Heritage Collection by Tallulah Rose.